When I say I am a designer, what it really comes down to is being a visual problem solver. I believe that design is collaborative, noise-breaking, and engages others to share in experiences.
As a designer I love logo & branding identities, illustration, and typography. I start every project with pencil to paper, appreciating the creative challenge of keeping things simple yet memorable. Caring and making it matter is what fuels my passion in design, and I always put myself in the user’s shoes. Design has allowed me to become the storyteller of who or what something is at the core, and the visual impact it will have on others.
For almost 12 years in the creative industry that focused on branding and advertising, I have handled various business sectors from business startups, private and multinational companies. One thing that has been held firmly until now, is that every brand has a ‘core’ and I want to share it through design.